Categories
bob business networking Planning seo social marketing Success

Build or Get Involved with a Destination Site

What is a destination?  It’s the place you want to be.  Perhaps it’s a vacation resort.  Maybe it’s your parent’s place during the holidays.  When it comes to business, a destination is where people in a particular niche want to hang out.

 

When you think about the niche that your business operates in, where do the people like to hang out?  Where do they like to be?  That’s a destination, and that’s where YOU want to be.

 

Now you might want to be there as a fan of the niche, but you REALLY want to be there as one of the experts.  I don’t know how big your contact list is, but if you’re looking for a LOT of people to get in front of, your list won’t compare to the list of all the people who are dropping by the destination to see and hear about exactly the solutions you have.  

 

Find or build a destination for your niche and then be a very visible player in it.  Leverage all the people that others bring to the same group.  That’s a smart, effective and very inexpensive way to market.

Categories
bob business Mindset networking Success

The Chicken or Egg Theory Applied to Experts

Do you like to watch shows on TV where an expert teaches you how to flip older homes, bake the perfect cake or any other such topic? Do you have one or more experts that you like to watch?

 

If so, and most of us do, I have a really important question to ask you: Before you started watching the show with your favorite expert, had you ever heard of them?

 

Chances are very low that you’d heard of your expert before watching them on TV. So what made them the expert? It’s simple really. It’s the TV show itself that made them the expert!

Contrary to what you may have thought, these people are not on TV because they are the experts. In fact they are the experts BECAUSE they are on TV.

 

So how do you leverage this information? You get in front of people. On television, speaking live or any way you can. The larger your audience the better. Some groups and meeting organizers allow people to pay for a slot on their show. Consider making this purchase.

 

Just get out there and get in front of people. Let others call you the expert and smile to yourself. They are the ones building your reputation as the expert… which of course you are!