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bob business networking Planning seo social marketing Success

Build or Get Involved with a Destination Site

What is a destination?  It’s the place you want to be.  Perhaps it’s a vacation resort.  Maybe it’s your parent’s place during the holidays.  When it comes to business, a destination is where people in a particular niche want to hang out.

 

When you think about the niche that your business operates in, where do the people like to hang out?  Where do they like to be?  That’s a destination, and that’s where YOU want to be.

 

Now you might want to be there as a fan of the niche, but you REALLY want to be there as one of the experts.  I don’t know how big your contact list is, but if you’re looking for a LOT of people to get in front of, your list won’t compare to the list of all the people who are dropping by the destination to see and hear about exactly the solutions you have.  

 

Find or build a destination for your niche and then be a very visible player in it.  Leverage all the people that others bring to the same group.  That’s a smart, effective and very inexpensive way to market.

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bob business Planning seo social marketing tactical webinar

Where are you sending your traffic?

When you have a new video for people to watch, where are you sending your traffic?  Right now, most of us are sending it to YouTube or to FaceBook so that millions of people “might” watch it.  Why??  You are actually driving people away from you.

 

No one knows for sure exactly what formula Google uses to rank websites, but traffic is definitely one of the larger data points they use.  When you put a new video or post on a social site, and then tell your list to go watch it there, you are generating a lot of traffic.  Who benefits?  FaceBook and YouTube!  

 

Instead of posting the videos or posts on a social site, try this instead: Create a blog post or page on your own website and then create posts on the social sites to drive traffic to you.  You can even add a short excerpt from your blog or video to entice people.  The goal is to get traffic to your site, which then gets Google to rank you higher.

 

There’s another benefit to driving traffic to your website instead of away from it.  Once people are on your site, a good percentage of them will take a look around to see what else you have.  You may end up picking up sales or clients because people came looking at one thing and found something they liked even better.

 

You might even bump up the size of your email list if you provide a gift.

 

Take some time to rethink your traffic strategy.  Think about what you’ll do to make your site “sticky”, which means that you’ve created something that keeps people on your site.  By driving more traffic and having objectives in mind for what to do when they arrive will have an amazing impact on your business.

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bob business Success

Robots Rule!

Boy, as I look at that headline, it sure makes me think of the movie “I Robot” and others in the sci fi genre.  As futuristic as the title sounds though, this is something you need to be using TODAY.  Do it, and the task of getting your message to the world gets MUCH easier.  Watch this and see what I mean…

 

See what I mean?

So… how do YOU use automation to make your life easier?  Do you have any tips and tricks you could share with us?

Categories
bob business Mindset Planning Success

Entrepreneurs vs. Small Business Owners – Which are you?

OK, there’s a fair bit of overlap between the worlds of the entrepreneur and the small business owner.  In fact. some people use the words interchangeably, putting whichever into their writing that sounds the best.  Despite the overlap and definitely contrary to those who see them as the same, there are several significant differences between the two.  Knowing the difference and knowing which you are are critical to you developing a success strategy that both succeeds and takes you the fulfilling future you envision.

Have a watch and see for yourself.

 

So… which are you?  Have you developed a plan for yourself that takes best advantage of your default position as an entrepreneur or small business owner?  Let NEWBI help you to reach your success if you haven’t!  How about leaving some comments on this topic for the rest of us too!

 

Categories
bob business Planning Success tactical webinar

Are you charging enough?

Believe it or not, UNDER charging for your products and services is worse than OVER charging.  Are you making this critical mistake?

 

Have you had a bad experience with under pricing or under valuing your services?  Would you care to share?

 

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bob business networking Success

People are Different

Here’s a real bombshell… people do not all think alike.  Shocking, right?

But here’s the point: if people think about things differently, and feel different things are more or less important, why do we always sell the same way?

Watch this video to get some thoughts and ideas on how to reach people where they live, and to concentrate on the things that matter most to THEM.

 

Do you have any great tips for reaching people effectively?  Please tell us!

 

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bob business networking Success

Summer Networking

Are you “winter networking” in the warm weather?  If so, watch this short video to see how to have more fun and make more / better questions in the warmer weather!

 

 

What great tips do you have for summer networking?

 

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bob networking Planning Success

What do people think of you?

When it comes to selling yourself and your business to people, what they think of you and your “stuff” is vitally important.  Watch this video to see both what I mean, and what you can do to figure it out.

 

 

What are your favorite ways of gaining intel on what people think of you, your products / services and your offers?

 

Categories
bob business Mindset Planning Success

Guilty pleasures (or not so guilty)

You need to be rewarded.  A LOT.  Make sure you are celebrating the small successes and not just waiting for the big ones.

 

How are you rewarding yourself to celebrate your small victories?

Categories
bob business Planning Success

That which is watched…

Want your business to grow, or your waistline to shrink?  There’s one surefire solution to effecting whatever change you want… WATCH IT!

Check out this video about monitoring your changes to see what I mean

 

Let us know please… how has monitoring your changes improved your results?